PAUL SCHOPPERT
PAUL SCHOPPERT

DESIGNER | GRAPHIC ARTIST

MODEL BEHAVIOR
VIREO EXPANSION
TAKING FORM
HYPERLOOP SYSTEM
UNDER CONSTRUCTION
ADHD: DATA VISUALIZATION
PRINT ARCHIVE
MOTION GRAPHICS

Paul Schoppert is a graphic designer with a BFA from the Minneapolis College of Art and Design. His work includes identity systems, websites, publications, and motion graphics. He maintains an independent studio practice producing both art and client work.

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MODEL BEHAVIOR

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An acedemic research publication made during Advanced Graphic Design Seminar. The publication exists as a book and digitally as an interactive 3d website. The website utilizes 3D models as illustrations that serve as entry points to the text. The text has it's focus on branding in the post-modern globalized economy. From the origin of branding in cattle cults to it's contemporary practice, "Model Behavior" examines the motives of the brand. It discusses subcultural alignment, model branding structures and identity politics in ten sections.
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